100% it is. If you are responsible for any type of website you will already be very familiar with the concept of Website Maintenance.
Website Maintenance encompasses all the activities needed to guarantee the operational integrity of a site. Indeed, whenever these activities do not occur, the results can be embarrassingly visible.
Some business owners simply don’t ‘get’ why a site needs constant attention. They think that once their site is live it will magically look after itself! This is far from the truth and when something does go wrong can come as quite a shock but issues could have been avoided with regular maintenance.
Having a website for your business is critical in this digital day and age – it gives your customers an insight into your services or products, where you’re located, when you’re open for business and of course offers a convenient way for them to contact you.
Encompass SEO in your strategy
With so much competition you need to be sure your site ranks well so your target audience and customers find you. SEO is not only about what keywords need to be optimised on a page, there are many elements including the technical aspects. The technology your sites built with needs to be kept up to date and this should be a top priority along with refreshing content. Most businesses don’t have the time or in-house skill set to keep their site updated and running smoothly. This is why we offer maintenance and support packages which take the hassle out of the necessary maintenance for your website.
Refresh & refresh more!
If your latest news posting is from a year ago customers may think you’ve not been keeping up with the latest developments. Search engines, such as Google, will almost certainly rank your competitor’s website higher if their news is more recent than yours.
We understand it takes some time to publish updates to your website, you may only access it once or twice a year and it’s often a pain trying to find the login credentials emailed you, and that’s where we can help. Send us an update and we’ll do it for you, but that’s not all, we can include regular on-site and off-site optimisation to make sure your site performs better than your competitors.
General overview – ongoing maintenance
- Publishing, meaning, how to keep content up-to-date.
- Quality Assurance, meaning, how to spot errors on a site.
- Feedback Monitoring, meaning, how to manage communication with website visitors.
- Performance Monitoring, meaning, how to measure activity on a site.
- Infrastructure Monitoring, meaning, how to ensure a sound technical footing for a site.
- Change Control, meaning, how to manage ongoing technical or other changes in a coordinated way.
Maintenance is a crucial part of building an online reputation. It helps convert more visitors into customers and helps lead directly to a higher quality user experience.
If you want some help with your site or don’t need the hassle of keeping it in tip-top shape let us take care of it for you. Get in touch or call 0800 689 0253.