A thorough digital analysis has the power to shape your digital marketing strategies, leading to better customer conversions.

How well can your business be found when someone searches? Is your brand consistent across all of your online portals? How is your business seen with respect to your competition? Every successful digital strategy is grounded in the here and now by timely and accurate analytics. A digital audit is one of the only ways to identify how you are perceived online and will help us to pinpoint areas that need attention. Whether your site was built last week or last year, we pretty much guarantee that there will be some fine-tuning needed for maximum optimisation.

Website visibility score

Our in-depth audit report provides you with a comprehensive 360-degree view of your website performance, search engine performance, social media presence, and email marketing campaigns.

Insights into issues and problems

We’ll identify current issues and potential future problems with your website and business web presence that may cause lost sales or have a negative impact on your business image or brand.

Competitor analysis for target market
Competitor Analysis

With this evaluation, you can establish what makes your product or service unique, and therefore what attributes you play up in order to attract your target market.

Technical audit
Technical Factors

We’ll take a look at how your site is coded, including broken links, 301 redirects, URL structure, canonical redirect usage, duplicate content, and lots more not to be ignored elements.

Keyword selection tool
Keyword Selection

The building block of all SEO efforts. Are you optimising your site for the right service or product keywords? If not, you can spend a great deal of time and money for very little effectiveness.

Backlinks and referral

The number, quality referral, and relatedness of other websites linking back to your website is a huge factor in how well the search engines rank your pages.


Rest assured that you won’t get a standard Agency “here’s all the potential problems and SEO issues a site can have” with your company logo pasted at the top.

We look at your site and online brand awareness to identify in great detail your specific issues and tell you the best ways for your website to compensate for or fix them. We don’t simply run your site through generic software and then send you the report it generates. Your thorough Website and Marketing Audit is personally attended to and custom created by an experienced SEO expert – with eyes and brains powering them (what computer can do that!).


Website content, titles, tags and overall structure optimisation.

  • Errors – Server / crawl errors such as 404 pages (page not found, unable to index).

  • Links – Internal and outbound.

  • Anchor Text – Ensure proper anchor text is being used for images and web links.

  • Images – Check compression and alt text.

  • Heading Structure – Review titles for correct optimisation and keyword usage.

  • File Size – Check code and file compression for faster load time.

  • Meta Description – Check for missing, duplicate and length issues.

  • Aesthetic – Feedback on design/structural improvements to increase conversions and traffic.

  • Accessibility – Ensure your pages are fully responsive.


How the World (other websites and users) perceive your website.

  • Anchor Text Diversity – Should be varied to reduce penalties for over-optimisation.

  • Directory Submissions – Only list with trusted and quality directories.

  • Harmful Links – Scan and check your website for irrelevant or inappropriate links.

  • Keyword Research – Get information on search trends and keyword competition.

  • Link/Content Relevancy – Your anchor text should always provide good context for where the url leads.

  • Local Directories – Check resources and links for local directories.

  • Social Media Marketing – Are you effectively sharing, following, and tweeting your way to popularity and success?


The process of optimising your website for local searches.

  • Images – ALT text and file descriptions should contain local area keywords.

  • Titles, Descriptions & URLS – These should help both search engines and users understand as many things possible before visiting a website.

  • NAP – Name, address and phone number information should be consistent across all channels.

  • Google Maps – All locations should have the correct marker set and show up to date information.

  • Google My Business – Your business should appear on the map and also show in the local results box in the SERPS.

  • Schema – Use structured data markup so search engine crawlers can understand it’s context better.

  • Business Directories – Check trusted local directories and ensure data is consistent.


Once your site audit is complete, we will present you with a full report – including the details on all discoveries and issues.

We will also tell you why any problem exists and provide the solution(s) for how to fix them. The report is laid out in an easy to use manner, as jargon-free as possible and contains priority indicators.

Additionally, after you’ve had a chance to review the report, we’ll provide a one-hour call with yourself and any members of your team to explain our findings and review any questions you have about our Website Audit report. For a quote specific to your website marketing strategy and to get started, contact us today.

Latest Google Reviews for 

  • review rating 5  I love our new branding and really appreciate the way Emma got to know our brand. She understood exactly what the company is all about. The logo, font and colours match the style we were looking for. I can't wait to see the new shop website when it's finished, what Emma has done so far looks amazing!

    thumb Abi Monroe

    review rating 5  Emma came highly recommended to me and has been a pleasure to deal with throughout my project. She knows her stuff and has helped our business leap forward to another level. In a matter of weeks we moved from low Google rankings to the first page. I don't quite understand what she did (although she did try to explain!!) but it has helped us become a key dominant player in our niche and local area. Already we are seeing the impact this has had. Having Emma on board to steer us in the right direction has been brilliant. Our next project involves rejigging and rebranding our range and of course, we have asked Emma to help us with that 🙂

    thumb Nick Johnson

    review rating 5  Design & Online Promotions web design team far exceeded my expectations on every front, and I have very high expectations. The website is beautiful and embodies who we are as company. Emma and Christopher were knowledgeable, creative, prompt, and personable.

    thumb Hollie Buckley
  • review rating 5  Very happy with the service and help offered to my team. I would have no hesitation whatsoever hiring daop again. The understanding of what we needed to delivery of the plugin module was all done in 3 weeks. Much quicker than I'd anticipated after other timeframes received. Minor issues on install but these were fixed promptly.

    thumb Sheila Beatrice

    review rating 5  The first company I have spent money with on search SEO and the phone rings! Not got a clue with all this tech stuff but Emma took my website and made changes she felt would help. Much thanks again would recommend her service, Pete.

    thumb Pete Bridgewater

    review rating 5  5 star service Emma and her team really do know how to build beautiful and professional websites.

    thumb Ben Braithwaite

Your digital performance is about to get a serious lift ...


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