Paid Search Marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services.

Successful PPC management takes experience and needs attention to detail. All too often PPC campaigns have been set-up, optimised and then left to run with little or no regular attention. This leads to poor performance and increased often wasted cost. PPC providers like Google make much of their money from paid services like PPC and it’s in their interest to keep offering new and improved options and features. If you’re not keeping a close eye on your PPC then these benefits can easily be missed.

Pay per click strategy
PPC Strategy

To tailor a PPC campaign that’s right for you, we’ll get to know your business, industry sector, competitors, and USPs. Then we work with you to develop a strategy that’s going to deliver the results you want.

PPC tracking reports
Data Tracking

Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is set up properly, giving us all the data we need to optimise the accounts going forward.

Pay per click optimisation
PPC Optimisation

Ongoing optimisation will refine and focus the campaign to increase performance. Attention to detail is key; A slightly higher click-through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a difference.

PPC account and keyword campaign audit
Pay Per Click Audits

We can identify the waste in your account and tell you exactly what account changes need to be made to improve your PPC performance.

Search engine shopping Ad campaigns
Shopping Ads Management

Shopping Ads such as Google’s appear above organic listings for almost all terms centered around your products and presents a great opportunity for more sales.

Target audience marketing
Target Marketing

Our expertise ensures that you spend your budget on the users most likely to convert, rather than waste pounds on poor performing campaigns.


Whether you need month-to-month management, a fresh set of eyes on a campaign, or a complete re-think for an underperforming campaign, we can help.

We work with all paid marketing partners including Google, Bing and Social ad networks such as Facebook. If you’re confused about what would work best for your business, we can advise on which platforms have shown the best ROI metrics within your specific industry. For most businesses, the best results are produced by using a combination of multiple online advertising methods.

Google AdWord management
Google AdWords

Google accounts for two-thirds of all Internet searches, with PPC delivering instant traffic by placing your ads top prime position on Search Engines.

Bing Ads
Bing Advertising

100% of the internet doesn’t search primarily on Google, so the other 20% of potential customers can be found through Bing search.

Facebook platform Ads
Facebook Ads

Facebook advertising is the perfect complement to any marketing campaign and with 1.01 billion daily active users, is the premier social media platform.

ppc advertising management


It’s essential. Defining you and your products and services. Differentiating your business and your products from the competition is crucial.

Quality Score, ROI, and CTR are all crucial aspects of any PPC campaign. Once we understand what sets you apart, your qualities, your USPs, we can then incorporate them into your campaign. Continual and close evaluation of the data means we can refine your campaign and give you the best possible opportunity of making as much money from your campaign as possible. As a business owner, we know you want to see a return on your investment, so we work hard to ensure your PPC campaign offers measurable increase month on month.

Latest Google Reviews for 

  • review rating 5  5 * excellent communication Emma is next level! Making everything from start to finish very easy. Definitely recommend!

    thumb Michael Muse

    review rating 5  We have worked with Emma and DAOP now for a number of years and always find her to be extremely professional and I have no hesitations in recommending her services.

    thumb Andrew Bradshaw

    review rating 5  Emma and Dean did a great job of not only creating our website how we wanted it to be, but also gave us great insight on what they believed will help us sell more. Their experience and excellence is the reason why our company would recommend daop.co.uk to anyone who is looking to create a customised website.

    thumb Andrew Thaw
  • review rating 5  We are part of the Arabian magazines group of companies and needed some help with Wordpress and set up data feeds. We had the issue finding right developer for our task but Design & Online gladly took on our project and completed it successfully. We would work with this company again no hesitation.

    thumb Roisin Moran

    review rating 5  I've been with daop for 9 months and during that time we've made steady progress up the rankings in a very competitive segment. We're a small company with a relatively low budget, but have always been made to feel like a valued client. Emma is local to us and she's visited on several occasions to discuss tweaks to the campaign. Knowledgeable, welcoming (& very patient), willing to guide me through the complexities of things.

    thumb James Nobel

    review rating 5  After meeting with several web designers, and trolling through multiple websites and google results we were met with a breath of fresh air with daop. As you’ll know finding the right people to work with is difficult and trusting them with your money and business is a big decision to make. Emma is so knowledgable when it comes to SEO and really does have the perfect business attitude. She's just brilliant with everything technical, and overall the quality in service and speed in response time is second to none.

    thumb Liza Howard

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