WE NEVER ‘SET IT’ & ‘FORGET IT’
Paid Search Marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services.
Successful PPC management takes experience and needs attention to detail. All too often PPC campaigns have been set-up, optimised and then left to run with little or no regular attention. This leads to poor performance and increased often wasted cost. PPC providers like Google make much of their money from paid services like PPC and it’s in their interest to keep offering new and improved options and features. If you’re not keeping a close eye on your PPC then these benefits can easily be missed.
To tailor a PPC campaign that’s right for you, we’ll get to know your business, industry sector, competitors, and USPs. Then we work with you to develop a strategy that’s going to deliver the results you want.
Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is set up properly, giving us all the data we need to optimise the accounts going forward.
Ongoing optimisation will refine and focus the campaign to increase performance. Attention to detail is key; A slightly higher click-through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a difference.
Pay Per Click Audits
We can identify the waste in your account and tell you exactly what account changes need to be made to improve your PPC performance.
Our expertise ensures that you spend your budget on the users most likely to convert, rather than waste pounds on poor performing campaigns.
PPC AD CAMPAIGNS
Whether you need month-to-month management, a fresh set of eyes on a campaign, or a complete re-think for an underperforming campaign, we can help.
We work with all paid marketing partners including Google, Bing and Social ad networks such as Facebook. If you’re confused about what would work best for your business, we can advise on which platforms have shown the best ROI metrics within your specific industry. For most businesses, the best results are produced by using a combination of multiple online advertising methods.
Google accounts for two-thirds of all Internet searches, with PPC delivering instant traffic by placing your ads top prime position on Search Engines.
100% of the internet doesn’t search primarily on Google, so the other 20% of potential customers can be found through Bing search.
Facebook advertising is the perfect complement to any marketing campaign and with 1.01 billion daily active users, is the premier social media platform.
KNOW YOUR USP
It’s essential. Defining you and your products and services. Differentiating your business and your products from the competition is crucial.
Quality Score, ROI, and CTR are all crucial aspects of any PPC campaign. Once we understand what sets you apart, your qualities, your USPs, we can then incorporate them into your campaign. Continual and close evaluation of the data means we can refine your campaign and give you the best possible opportunity of making as much money from your campaign as possible. As a business owner, we know you want to see a return on your investment, so we work hard to ensure your PPC campaign offers measurable increase month on month.
Latest Google Reviews for
- Nick Johnson
Emma came highly recommended to me and has been a pleasure to deal with throughout my project. She knows her stuff and has helped our business leap forward to another level. In a matter of weeks we moved from low Google rankings to the first page. I don't quite understand what she did (although she did try to explain!!) but it has helped us become a key dominant player in our niche and local area. Already we are seeing the impact this has had. Having Emma on board to steer us in the right direction has been brilliant. Our next project involves rejigging and rebranding our range and of course, we have asked Emma to help us with that 🙂
Design & Online Promotions web design team far exceeded my expectations on every front, and I have very high expectations. The website is beautiful and embodies who we are as company. Emma and Christopher were knowledgeable, creative, prompt, and personable.
Very happy with the service and help offered to my team. I would have no hesitation whatsoever hiring daop again. The understanding of what we needed to delivery of the plugin module was all done in 3 weeks. Much quicker than I'd anticipated after other timeframes received. Minor issues on install but these were fixed promptly.
- Pete Bridgewater
The first company I have spent money with on search SEO and the phone rings! Not got a clue with all this tech stuff but Emma took my website and made changes she felt would help. Much thanks again would recommend her service, Pete.
5 star service Emma and her team really do know how to build beautiful and professional websites.
DAOP have been looking after our website for the last 4 years, not only were we very impressed with the design initially, the after care has been excellent, it is such a relief to have support that you can rely on!