WE NEVER ‘SET IT’ & ‘FORGET IT’
Paid Search Marketing is the quickest and most controllable way to get your business in front of people who are looking for your products or services.
Successful PPC management takes experience and needs attention to detail. All too often PPC campaigns have been set-up, optimised and then left to run with little or no regular attention. This leads to poor performance and increased often wasted cost. PPC providers like Google make much of their money from paid services like PPC and it’s in their interest to keep offering new and improved options and features. If you’re not keeping a close eye on your PPC then these benefits can easily be missed.
To tailor a PPC campaign that’s right for you, we’ll get to know your business, industry sector, competitors, and USPs. Then we work with you to develop a strategy that’s going to deliver the results you want.
Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is set up properly, giving us all the data we need to optimise the accounts going forward.
Ongoing optimisation will refine and focus the campaign to increase performance. Attention to detail is key; A slightly higher click-through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a difference.
Pay Per Click Audits
We can identify the waste in your account and tell you exactly what account changes need to be made to improve your PPC performance.
Our expertise ensures that you spend your budget on the users most likely to convert, rather than waste pounds on poor performing campaigns.
PPC AD CAMPAIGNS
Whether you need month-to-month management, a fresh set of eyes on a campaign, or a complete re-think for an underperforming campaign, we can help.
We work with all paid marketing partners including Google, Bing and Social ad networks such as Facebook. If you’re confused about what would work best for your business, we can advise on which platforms have shown the best ROI metrics within your specific industry. For most businesses, the best results are produced by using a combination of multiple online advertising methods.
Google accounts for two-thirds of all Internet searches, with PPC delivering instant traffic by placing your ads top prime position on Search Engines.
100% of the internet doesn’t search primarily on Google, so the other 20% of potential customers can be found through Bing search.
Facebook advertising is the perfect complement to any marketing campaign and with 1.01 billion daily active users, is the premier social media platform.
KNOW YOUR USP
It’s essential. Defining you and your products and services. Differentiating your business and your products from the competition is crucial.
Quality Score, ROI, and CTR are all crucial aspects of any PPC campaign. Once we understand what sets you apart, your qualities, your USPs, we can then incorporate them into your campaign. Continual and close evaluation of the data means we can refine your campaign and give you the best possible opportunity of making as much money from your campaign as possible. As a business owner, we know you want to see a return on your investment, so we work hard to ensure your PPC campaign offers measurable increase month on month.