WHAT IS AMP?

Simply put, Accelerated Mobile Pages (AMP) are optimised static content pages that allow for incredible fast pre-render and load delivery. This improves your audiences overall User Experience (UX) when browsing your site on mobile devices.

Speed matters when it comes to mobile web pages. AMP HTML strips out most of the elements that make up a web page which causes content to load slower on mobile devices, like Javascript, CSS, and third-party scripts. After your pages have been rendered and optimised for AMP, you can expect lightning-fast load times and a huge boost in Search Engine Results!

AMP HTML
AMP HTML

AMP has some technical functionality restrictions put in place to improve performance, as well as extensions that allow for the creation of rich mobile content beyond the scope of HTML.

AMP Javascript
AMP Javascript

JS, is a powerful tool but can also stall page rendering. With AMP, only asynchronous JS is allowed to run to optimise performance speed. No author-written JS is used on AMP.

AMP Cache
AMP Cache

For a faster User Experience (UX), Google Amp Cache provides cached copies of AMP content published to the web, so that it can be delivered faster to mobile devices.

MOBILE FIRST

We develop Accelerated Mobile Pages that load content instantaneously, capturing and keeping your visitors’ attention which leads to more enquiries or sales through your website.

Creating mobile-friendly web design and development solutions is standard practice with all the websites we create. Now with an AMP-powered website, we can help you achieve better search rankings on mobile and improve your customer’s overall experience.

Google AMP

BENEFITS OF AMP

As a business owner with a website, it’s critical for you to understand the importance of content delivery speed. When users access content via the mobile web, they want to find information fast.

With faster loading speeds and better customer engagement on mobile, combined with AMP’s built-in features and the impact that Google wields in the internet arena, AMP is a very worthwhile move – and one we can expertly implement for you.

Faster web page rendering
Faster Web Page Rendering

Faster loading pages greatly reduce the bounce rate of your website as visitors are more likely to stay on, check out your services or products and buy or enquire further.

Improve visibility on mobile searches
Improved Visibility

When users see the AMP symbol for your site they are more likely to click through, knowing that the content you’re delivering will load lightning fast and provide them with a fantastic UX!

Improved search engine rankings with AMP
Boost Search Engine Ranking

One factor that improves a website’s search ranking is page loading time, so AMP gets a ranking boost as speed is a crucial indicator with Google for how user-friendly a website is.

Latest Google Reviews for 

  • review rating 5  5 * excellent communication Emma is next level! Making everything from start to finish very easy. Definitely recommend!

    thumb Michael Muse

    review rating 5  We have worked with Emma and DAOP now for a number of years and always find her to be extremely professional and I have no hesitations in recommending her services.

    thumb Andrew Bradshaw

    review rating 5  Emma and Dean did a great job of not only creating our website how we wanted it to be, but also gave us great insight on what they believed will help us sell more. Their experience and excellence is the reason why our company would recommend daop.co.uk to anyone who is looking to create a customised website.

    thumb Andrew Thaw
  • review rating 5  We are part of the Arabian magazines group of companies and needed some help with Wordpress and set up data feeds. We had the issue finding right developer for our task but Design & Online gladly took on our project and completed it successfully. We would work with this company again no hesitation.

    thumb Roisin Moran

    review rating 5  I've been with daop for 9 months and during that time we've made steady progress up the rankings in a very competitive segment. We're a small company with a relatively low budget, but have always been made to feel like a valued client. Emma is local to us and she's visited on several occasions to discuss tweaks to the campaign. Knowledgeable, welcoming (& very patient), willing to guide me through the complexities of things.

    thumb James Nobel

    review rating 5  After meeting with several web designers, and trolling through multiple websites and google results we were met with a breath of fresh air with daop. As you’ll know finding the right people to work with is difficult and trusting them with your money and business is a big decision to make. Emma is so knowledgable when it comes to SEO and really does have the perfect business attitude. She's just brilliant with everything technical, and overall the quality in service and speed in response time is second to none.

    thumb Liza Howard

Your digital performance is about to get a serious lift ...

_

How to Optimise GMB – Part 2

Here in part 2, we explain how to make the most of your GMB listing and gain better rankings for local search.

Effective Email Marketing

Claims that email marketing is no longer effective are simply not true.

10 Key Website Elements

With so many elements all pulling together to create the perfect website …

Our Web Design Process

Planning carefully and implementing using a tried and tested process is critical to the success of our website projects.

Building Your First Mobile Marketing Strategy

We have access to the whole world at our fingertips.

5 Prep Tips for a Smoother (More Successful!) Web Project

We’ve all heard them before …