WHAT IS AMP?
Simply put, Accelerated Mobile Pages (AMP) are optimised static content pages that allow for incredible fast pre-render and load delivery. This improves your audiences overall User Experience (UX) when browsing your site on mobile devices.
AMP has some technical functionality restrictions put in place to improve performance, as well as extensions that allow for the creation of rich mobile content beyond the scope of HTML.
JS, is a powerful tool but can also stall page rendering. With AMP, only asynchronous JS is allowed to run to optimise performance speed. No author-written JS is used on AMP.
For a faster User Experience (UX), Google Amp Cache provides cached copies of AMP content published to the web, so that it can be delivered faster to mobile devices.
We develop Accelerated Mobile Pages that load content instantaneously, capturing and keeping your visitors’ attention which leads to more enquiries or sales through your website.
Creating mobile-friendly web design and development solutions is standard practice with all the websites we create. Now with an AMP-powered website, we can help you achieve better search rankings on mobile and improve your customer’s overall experience.
BENEFITS OF AMP
As a business owner with a website, it’s critical for you to understand the importance of content delivery speed. When users access content via the mobile web, they want to find information fast.
With faster loading speeds and better customer engagement on mobile, combined with AMP’s built-in features and the impact that Google wields in the internet arena, AMP is a very worthwhile move – and one we can expertly implement for you.
Faster Web Page Rendering
Faster loading pages greatly reduce the bounce rate of your website as visitors are more likely to stay on, check out your services or products and buy or enquire further.
When users see the AMP symbol for your site they are more likely to click through, knowing that the content you’re delivering will load lightning fast and provide them with a fantastic UX!
Boost Search Engine Ranking
One factor that improves a website’s search ranking is page loading time, so AMP gets a ranking boost as speed is a crucial indicator with Google for how user-friendly a website is.