Attracting site visitors is important. Converting them is crucial.

Conversion rate optimisation (CRO for short) is a process focused around improving the conversion rate and bottom line of your business. The systematic process, from data gathering through to formulating an assumption and actual testing, ensures that the results are accurate and trusted. It is important to understand that CRO is best utilised as an ongoing process. You need only to look at companies like Amazon to understand that the process is one of constant evolution and striving to make things better.

Data research
Data Gathering

Before making any changes to your site, we research your visitor needs, motivations, and frustrations with a view to fully understanding the issues and potential solutions.

User behavior
User Testing

By really understanding the DNA of consumer action our tools can identify a user’s behavior on your site, meaning we can ultimately optimise and enhance their journey.

Heatmap testing

Recording what your site visitors do on your pages with their mouse or trackpad is a great way to verify if you’re doing all the little things correctly and offering a great user experience.

Split testing
A/B Split Testing

Running a simultaneous experiment between two or more pages with different variants to see which performs or converts the best will help boost your conversion rate.

Customer surveys and feedback
Customer Surveys

From measuring customer satisfaction to capturing overall brand reputation, online surveys help you understand what you’re doing well—and what you need to improve.

Website CRO audit report

We’ll audit and refine your existing analytics setup to ensure data integrity and prepare your site for a full CRO campaign without disruption – it’s business as usual.


From lead generation to eCommerce, there will be insights you simply cannot afford to miss out on.

We have yet to find an organisation with the perfect site, unable to benefit from an improved conversion rate. We aim for a minimum 20%+ conversion rate increase with any of our CRO campaigns. What would an extra 20% of sales mean to your business?

cro traffic


Confusion is the number one reason users leave a website. If your site has a difficult-to-use layout or isn’t accessible on mobile devices, many visitors will become frustrated and simply leave.

A Website Redesign can help boost conversions from visitors so before getting started with CRO we would always recommend fixing any site front end and technical issues. We’ll then work with you to identify weak points within your sales funnel. Maybe your landing pages need redesigning, or maybe you need to test new copy for your CTA (call-to-action) buttons. Or maybe it’s something less obvious, and you need to present a better representation of your services and products. Whatever the problems our job is to help identify and fix them.

Latest Google Reviews for 

  • review rating 5  Can't recommend this company enough, excellent service and a superb design of my new website and got me on first page which has pretty much paid for itself within the first 3 weeks. Thanks Emma much appreciated

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    review rating 5  Daop has designed and produced a website for me to suit my needs. On the 1st day of it going live I've had people tell me how easy it is to navigate the site and remarked on how professional it looks too. I am impressed by Emma who has listened to my needs and gone above and beyond my expectations. I'm looking forward to working with Emma on future projects with my business. She is a book of knowledge!

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    review rating 5  Emma is great! Her amazing knowledge of all things web-based and continued support has made the whole experience of developing our web platform a real pleasure. Thank you

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    review rating 5  Fantasic! My website looks amazing and the service, time and dedication from Design & Online Promotions has more than met my expectations. This is actually the second website done for me by daop and to say I'm not inpressed is an understatement. If you want a high quality website for your business and at a great price do not look anywhere else. 5 STARS.

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