Unsurprisingly, since the middle of 2017 mobile searches have surpassed desktop traffic once again.

Siri, a voice assistant along with Alexa and Cortana are being treated less like typical search engines so for your SEO strategy you need to be paying more attention to how things are said rather than typed.


Create relevant content

Voice queries are in the form of questions, with users looking for a simple quick answer so as an example, this could be a good time carry out some market research and build a quality FAQ or Q&A page about your products and services.


Local optimisation

Looking at voice queries for a range of service providers, the term ‘near me’ proves to be very popular. So make sure you’ll all set up and good to go with Google My Business or taking advantage of local inventory Ads.

1% of mobile users are likely to buy from a site if it’s personalised to their nearby location. The importance of location can be seen in the SERP. For example, a top keyword phrase match for ‘builder’ is ‘builder near me’ and we can see plenty of more examples that can be found for searching for any type of service industry.

localisation-voice-search


Long tail keywords

Other things to consider are those long tail keywords. Content needs to be more reactive and mirror answers to common questions. Focusing on long tail keywords should produce good results instantly if the correct keyword research has been carried out.


Speed optimisation

Users want relevant content fast so make your website loads quickly by choosing a good quality host. The servers used by us here at daop are one of the best in the Country with outstanding performance. If site loading times are lagging then it might be worth looking at having a technical site audit carried out.


The power of voice!

With voice technology advancing at an ever-evolving pace, now is a good time to be at the forefront of this digital technology and incorporate voice search into your SEO strategy.

Your digital performance is about to get a serious lift ...

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Emma McDonald Contributor
Emma has over 23 years digital expertise. With an eye for clean and intuitive design, she produces beautifully designed websites. As lead Web Designer, Developer and SEO strategist, her knowledge is translated through carefully managed marketing campaigns to help businesses accomplish their goals online.