Making sure your mobile UX is as easy and seamless as possible should be a primary marketing goal.
It’s reported people spend 59% of time on their mobile phone. With over 2 billion smartphone users around the globe, taking advantage of mobile marketing can drive traffic, increase sales and help your profits soar.
We have access to the whole world at our fingertips. By making everything convenient, mobiles have made us more impatient, curious and demanding more than ever before.
It’s already changed the way customers find and interact with your business. Embracing digital means you’ll have an advantage compared to those who don’t. Just think about brands who have turned our impatient nature to their advantage, delivering food, transport and products right to your doorstep, and all at the touch of a button.
Users have the facility to track their order status on brand apps. This doesn’t just satisfy our need for convenience, but also for instant fulfilment by giving real-time information we can see, every step of the journey.
Here are some key tips on how to boost your sales with mobile marketing …
Offer A Faster And Better Mobile Experience
Mobiles are constantly advancing, new models get released with tech getting faster, smarter, and more efficient. We’re so used to instant access ‘on the go’ information and your website needs to be able to provide it.
As we previously discussed in another responsive web design article, Google says 53% of mobile visitors abandon a website if it doesn’t load within three seconds. And the likelihood of a bounce significantly increases to 106% if it takes six seconds or more to load. The bottom line is, there are no longer any excuses for serving slow loading pages. How many times have you clicked off a page because you couldn’t be bothered to wait for the content to load? If your website is not optimised for mobile, you will lose those potential customers that aren’t prepared to wait.
Screen Size Can Change How You’re Found
If you want your customers to find you, ensure your website is optimised for mobile. Google’s ‘mobile-first’ indexing factor can have a big effect on your ranking position.
Mobiles aren’t just getting faster and smarter, they’re also getting larger screens. Screen size impacts how many organic listings are shown on mobile in comparison to smaller models. Depending on where your business falls in the search results, potential customers might not be able to find you unless they’re using a larger screen.
So, if you want to be found on all mobiles, you need to make sure your Pay Per Click and SEO strategies get you right at the top.
Embrace Social Media
The convenience of mobile phones has made a massive difference to the way we communicate with each other, especially through social media. By 2019, it’s forecast that there will be 2.77 billion social network users around the globe. Without a doubt, your business should be one of them and own its social pages.
Social media isn’t just how we keep in touch with family, friends and work colleagues. It also influences us and provides information on what products and services we should purchase. This makes it an excellent advertising platform to find new customers.
Unfortunately, social media also gives people a chance to let everyone know about their own views and opinions. With our demanding, ‘want it now’ attitudes, customers go elsewhere if they aren’t getting instant responses. They also have the chance to leave negative comments if an experience has been a bad one with a company.
Think about times when you have seen a dreadful review on Facebook or Google reviews? These bad reviews can be seen by everyone and will damage your business reputation. It’s very important to stay on top of how your brand is perceived by customers online.
TripAdvisor is a great representation of understanding and taking advantage of social reviews. It provides a platform for us to quickly check what others have experienced. So, before people visit or eat at a place, they use their phones to check and read reviews to ensure it’s worth a visit. If it’s cluttered with bad reviews, they will find somewhere else. Outsourcing your reputation management is a great way to build positive reviews and offers customers peace of mind about your business.
Everything At The Touch Of A Button
Mobiles are all about quick access to information and convenience. Instead of typing passwords, we have the technology to unlock them using our fingerprints or with the blink of an eye.
But it’s not just passwords, we’re starting to use this technology for things we do in our daily lives. We can store our payment information with it, to make purchases with just a simple click. Checkout pages are getting quicker and simpler to complete with the rise of mobile users. Amazon is one of the best examples of understanding the impatience of buyers. They’ve implemented steps to cut down the existing, already short checkout pages for next day delivery with just a one-click purchase.
So, if your business sells products or services online and isn’t ready with simple, mobile-friendly checkout systems, your customers might think you’re just not worth the extra effort!
Boost Sales Through Mobile
Here are some things to consider with several mobile marketing available channels :
- Mobile-Friendly or Responsive Website.
- Mobile App.
- Mobile Wallet.
- Push Notifications.
- Mobile Advertising.
Connecting themselves more than ever into our daily lives, mobile marketing is an investment not to be missed. It’s expected by the year 2020 mobile advertising is to make up over half of all digital campaign ad spend.
That’s not to say that mobile marketing should be the only channel for your business. Traditional and desktop marketing is still very much profitable. Conclusively, it’s all about knowing your audience and putting a strategy in place to cater for them.
A mobile marketing strategy is not a stand-alone effort, but a large chunk of any long-term or short-term campaign. From email to PPC, to SEO, to content, to social media marketing, there is a mobile marketing channel to reach every part of your audience.