Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
Once your website has been built the most important priority is to focus on strategic search engine optimisation if you want it to succeed.
Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a website or a web page from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM or otherwise known as Pay Per Click) which often deals with paid inclusion.
The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video and news search and industry-specific vertical search engines. This gives a website web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The search engine landscape has changed dramatically over the last few years
Google competes fiercely across the globe along with other popular Search Engines.
Even the search results look different. There are now videos, images and news feeds in Google’s search engine result pages, as well as real-time stream feeds by Twitter and Facebook updates, social results, news, maps and a host of other enhancements. And Google now automatically personalises results for each searcher, meaning that a website that seems to rank well for you might rank poorly for someone else.
As the popularity of the internet increases, so does the amount of money we spend online – therefore it makes sense that the higher in the search engines you go, the more money you’ll make.
Search has evolved, and we believe it's time for a new style of SEO
daop are well aware that organic SEO can be much more cost effective than PPC, provided it’s done ethically and strategically. If your SEO isn’t giving you sufficient returns, maybe it’s time to speak to daop.
Remember that the foundation to any successfully online campaign is to start with a well constructed and thought out website. daop offers free advice and various packages to improve your existing website traffic whether that be a managed monthly campaign or a full audit of your current online marketing.